[SAN FRANCISCO]. San Francisco Hotels and Reconstruction. San Francisco, Cal.: Passenger Department, Southern Pacific Company, 1907.

$ 425.00

8vo., (9 1/8 x 6 1/8 inches). 2-page Advertisement (two vertical creases). 14 photographic illustrations. Original publisher’s pictorial printed wrappers.

First edition. “One year after shows such a change as cannot be described in words, and only inadequately expressed in pictures” (p. 7). A heavily illustrated promotional pamphlet touting the rebuilding of San Francisco hotels after the devastating 1906 earthquake. It primarily consists of a list of hotels reopened after the earthquake in San Francisco and the surrounding Bay Area. Photographs include men clearing the rubble from Montgomery Street, the partially reconstructed St. Francis Hotel, and a view down Market Street from the Flood Building. This pamphlet was published by the Southern Pacific Company, the foremost railroad company on the West coast at the time. There is the clear intent of advertising “the low rates made by the Southern Pacific during March and April” (p. 9) in order to attract workers and visitors from other parts of the country to take the train to San Francisco.

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